Sports Celebrity endorsement impact on purchase intention

This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.Four dimensions were studied: Word-of-Mouth, Brand Image, Brand Trust and Brand Attitude.Relating these variables, we intended to answer the following sein?lle taitettava ty?p?yt? questions: w

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Integrated Microfluidic Card with TaqMan Probes and High-Resolution Melt Analysis To Detect Tuberculosis Drug Resistance Mutations across 10 Genes

ABSTRACT Genotypic methods for drug susceptibility testing of Mycobacterium tuberculosis are desirable to speed the diagnosis and proper therapy of tuberculosis (TB).However, the numbers of genes and polymorphisms implicated in pentair hose resistance have proliferated, challenging diagnostic design.We developed a microfluidic TaqMan array card (TA

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